Performance marketing across Google Ads, Meta Ads and LinkedIn Ads
I'm Jay Shah, a performance marketer with 1.5 years of paid media experience. The campaigns I managed delivered 20% CTR growth, a 35% reach increase and an 18% rise in qualified leads, and I track every figure in GA4, MS Excel and MS PowerPoint.
Figures come from my roles at CredAble and Punit Enterprises.
Experience across customer success, digital marketing, customer service and real estate campaigns.
Three outcomes from my roles. Each one says what the starting point was, what changed, and where it happened.
+20%
LinkedIn Ads click-through rate
~−15%
Low-converting ad spend, over eight weeks
+18%
Property enquiries across two projects
Enter three numbers from last month. The result is simple arithmetic on your own figures, and nothing you type leaves your browser.
Fill in all three numbers and your estimate appears here.
Spent each month on leads that never qualified
0
How it is worked out: spend × (unqualified leads ÷ total leads). It assumes every lead costs the same, so treat it as a ballpark, not an audit. The "recovered half" line is an illustration, not a forecast or a promise.
Get a free teardown videoEach one comes from work in my roles so far. If your problem sits outside them, I'll say so on the first call.
For teams whose keyword spend is not producing enough clicks that count.
For teams spending on social and not sure which audiences and creatives are working.
For anyone who wants to see where visitors drop off and why.
For businesses that want existing customers to come back.
Google Ads, Meta Ads Manager, LinkedIn Ads, Google Display Network and Search Ads.
GA4, KPI measurement, conversion tracking, CTR, CPL, ROAS, ROI analysis, customer acquisition and retention.
MS Excel, MS PowerPoint, Google Sheets, audience cohort targeting, stakeholder management and MIS reporting.
From my internships and early roles. Every figure below comes with its role, period and what I changed. Charts are illustrative drawings of those figures.
Restructured audience cohorts, tested three creative variants, and moved Meta and LinkedIn budget weekly using CPL and ROAS.
Rebuilt keyword match types, moved to manual CPC bidding, and used GA4 to find where visitors dropped off.
Refined audience cohort filters and rewrote ad copy across two real estate projects.
Four stages, each with something you can check. You can stop after any of them.
At the start
I set up conversion tracking and use GA4 to find where visitors drop off, so every later decision has a number behind it.
Before launch
Audience cohorts, keyword match types and ad copy are set up around who you want to reach and what they search for.
Every cycle
Two to three creative variants per campaign, plus A/B tests on landing page fixes. The top-converting formats carry into the next cycle.
Weekly
Budgets move weekly using CPL and ROAS signals, and results go to stakeholders in a format they can read.
Four things from my past roles, and what each one means in practice.
At CredAble I moved Meta and LinkedIn budgets every week using CPL and ROAS, cutting about 15% of low-converting spend over eight weeks.
I run two to three creative variants per campaign and carry the top-converting formats into the next cycle. At Awdiz that added a 12% CTR lift.
At Punit Enterprises I kept monthly spend within ₹25K across two projects while lead volume grew week on week.
MS Excel dashboards and MS PowerPoint decks on CTR, CPL and ROAS, delivered to three stakeholders across 12 weekly review cycles.
PGDM in Marketing. GPA 07.65.
BMS in Marketing. GPA 07.65.
Google Analytics, Inbound Marketing and Google Tag Manager certifications.
I'm a performance marketer with 1.5 years of paid media experience across Google Ads, Meta Ads and LinkedIn Ads. The campaigns I managed delivered 20% CTR growth, a 35% reach increase and an 18% rise in qualified leads.
My experience spans four roles: Customer Success Intern at CredAble, Digital Marketing Intern at Awdiz Institute, CSR Executive at Enkay Ayurvedic Village, and Digital Marketing Intern at Punit Enterprises. That mix means I look at both acquisition and retention, and I keep CRM records tidy enough to support retargeting.
I'm early in my career, so I'd rather show you the numbers and what I did to move them than oversell. I work in GA4, MS Excel and MS PowerPoint, and I report CTR, CPL and ROAS in a format stakeholders can read.
I'm a performance marketing professional with 1.5 years of paid media experience. I've worked at CredAble, Awdiz Institute, Enkay Ayurvedic Village and Punit Enterprises, and I'm completing a PGDM in Marketing at Vivekanand Business School (to April 2026).
Google Ads (Search and the Display Network), Meta Ads Manager and LinkedIn Ads, plus GA4 and conversion tracking, and email campaigns and CRM-based customer retention.
On CTR, CPL, ROAS and ROI. I use GA4 to find funnel drop-off points and conversion tracking to tie spend to results, and I report in MS Excel dashboards.
I review it weekly. At CredAble I moved Meta and LinkedIn budget using CPL and ROAS signals, which cut low-converting spend by about 15% over eight weeks. At Punit Enterprises I kept two projects within a fixed ₹25K monthly budget.
By restructuring audience cohorts, rebuilding keyword match types, using manual CPC bidding where it helps, and testing two to three creative variants per campaign. Those steps took CTR up 20% at CredAble and at Awdiz.
Yes. At Enkay Ayurvedic Village I grew customer retention to 40% with email campaigns segmented by purchase history across 500+ contacts, and logged customer interactions in a CRM to support retargeting.
Weekly dashboards in MS Excel and decks in MS PowerPoint covering CTR, CPL and ROAS. At CredAble that meant three stakeholders over 12 weekly review cycles. At Punit Enterprises I sent monthly reports on lead volume, spend and CPL trends.
Google Analytics, Inbound Marketing and Google Tag Manager.
No, and I'd be careful of anyone who does. The figures on this site describe past work in specific circumstances and won't carry over exactly to yours. What I can promise is that you'll see what was done, what it cost and what it produced, and I'll say so if something isn't working.
A screen recording of me going through your site and ads the way a new visitor would, saying what I notice and what I'd change.
No pitch. The video is yours to keep whether or not we ever work together.
The discovery call is 30 minutes and free. We'll cover:
No deck, no pitch. If it's not a fit, you'll leave with a clearer view of your own numbers.
Prefer email? Write to jay.shah@yuktivagrowth.co.in
Or call +91 93723 21258.
Thanks. I'll get back to you with a couple of times for a call, or with a question if I need one.
Didn't mean to send that? Email jay.shah@yuktivagrowth.co.in and I'll delete it.