Home / Cookie policy
What this site stores on your device.
A clear list of the cookies and similar technologies this website uses, what each is for, and how to control them.
In short
- The site sets no cookies of its own and uses no advertising cookies.
- Optional Google Analytics cookies are used only if analytics is switched on and you accept.
- The typeface loads from Google Fonts, which shares your IP address with Google.
- You can change or clear your choice at any time.
What cookies are
Cookies are small text files that a website saves in your browser. Similar technologies, such as your browser’s local storage, do much the same job. Sites use them to work properly, to remember choices and to measure how they are used.
Our approach
This site sets no cookies of its own and uses no advertising or tracking cookies. The only optional cookies are for analytics, and they are used only if analytics is switched on and you say yes. If you say no, or do not answer, nothing from Google Analytics is loaded.
What is stored on your device
| Name | Type | Purpose | Duration |
|---|---|---|---|
| None | Strictly necessary | The site needs no cookies to work. | Not applicable |
yg_analytics_consent | Preference (local storage, first party) | Remembers whether you accepted or declined analytics so we do not ask again each visit. Stored only when the analytics banner is shown and you answer it. | Until you clear it |
_ga | Analytics (Google, optional) | Tells returning visitors apart so usage can be counted. Set only after you accept. | Up to 2 years |
_ga_<container ID> | Analytics (Google, optional) | Keeps track of the current visit. Set only after you accept. | Up to 2 years |
When analytics runs, it records pages viewed and buttons clicked without your name or what you type into forms. We switch off Google signals and ad personalisation, so the data is not used to show you ads.
Typeface and other requests
The site’s typeface, Bricolage Grotesque, is loaded from Google Fonts. This does not set a cookie, but your browser contacts Google’s servers to download the font, which shares your IP address and browser details with Google. If you open our links to LinkedIn or WhatsApp, those services may set their own cookies, which we do not control.
Managing your choices
You are in control, whatever your choice:
- On this site. When analytics is on, the banner lets you accept or decline, and you can change your mind using the button below.
- In your browser. You can block or delete cookies and local storage in your browser settings. Doing so does not stop the site working, but it will forget your analytics choice.
- With Google. Google offers a browser add-on to opt out of Google Analytics across all sites.
The reset removes the saved choice from this browser. If analytics is active, the banner will ask you again on your next visit to the main site.
Changes to this policy
We update this policy when the cookies or services the site uses change. The date at the top shows when it last changed.
Contact
Questions about cookies can be sent to jay.shah@yuktivagrowth.co.in. For how we handle personal information more generally, see the Privacy notice.
Still have a question?Write to jay.shah@yuktivagrowth.co.in and I will get back to you.
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