Case study · Fintech
LinkedIn Ads CTR up 20%, and about 15% less spend on ads that weren't converting
Last updated 23 October 2026
- Industry
- Fintech (B2B working-capital platform)
- Market
- India
- Monthly budget
- Not disclosed
- Timeframe
- May to August 2025
- Platforms
- LinkedIn Ads, Meta Ads
- Role
- In-house at CredAble
Objective
Raise LinkedIn click-through rate and reach, and stop paying for ads that weren't converting.
Baseline
Monthly LinkedIn reach of about 8,000 impressions, with Meta and LinkedIn budgets set before weekly reallocation by CPL and ROAS began.
Actions
- Restructured the LinkedIn audience cohorts
- Ran three-variant creative tests
- Reallocated Meta and LinkedIn budgets every week for eight weeks using CPL and ROAS signals
- Reported results in MS Excel dashboards and MS PowerPoint decks to three stakeholders across 12 weekly review cycles
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Click-through rate (LinkedIn) | — | — | +20% |
| Monthly reach (LinkedIn impressions) | about 8,000 | about 11,000 | about 3,000 more a month |
| Spend on low-converting ads | — | — | about −15% in 8 weeks |
Timeframe: May to August 2025. Figures are from the platform and internal reports at the time. A dash means the exact value isn't published here.
Lessons
Audience structure and creative testing moved click-through rate, and the weekly reallocation using CPL and ROAS kept spend on the ads that converted.
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