LinkedIn Ads CTR up 20%, and about 15% less spend on ads that weren't converting
Rebuilt audience cohorts, ran three-variant creative tests and moved budget every week using CPL and ROAS.
Read the fintech case studyCase studies
Campaigns from in-house roles in fintech, education and real estate, each with its industry, market, budget, baseline, actions, results and lessons.
Last updated 23 October 2026
Cost per lead lowered across two campaign cycles, with CTR up 20% in six weeks
Rebuilt keyword match types, switched to manual CPC bidding and fixed the three GA4 funnel drop-off points.
Read the education case studyProperty enquiries up 18% on a fixed monthly budget
Refined audience cohort filters and rewrote Google Search and Meta ad copy without raising spend.
Read the real estate case studyThese campaigns ran for businesses based in India. Case studies for clients in the Gulf, the UK and the US will be added in the same format as the work is completed.
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