Yuktiva Growth

I'm Jay Shah. I run paid ads that answer to cost per lead.

Performance marketer based in Navi Mumbai, India, running Google, Meta and LinkedIn Ads for businesses in the Gulf, the UK and the US.

What I do and how

I plan, launch and manage Google, Meta and LinkedIn campaigns, and set up the GA4 and Google Tag Manager tracking that shows which of them bring leads at a sensible cost.

My work so far has been in-house, inside the businesses I was marketing: campaigns in fintech, education and real estate, and email retention for an Ayurvedic wellness business.

I make decisions with numbers. Budgets move every week based on cost per lead and return on ad spend, creative is tested in two or three variants per cycle, and results reach you in a dashboard and a short deck your team can actually read.

  • Based in
    Navi Mumbai, India (IST, UTC+5:30)
  • Markets
    UAE, Saudi Arabia, Qatar, UK, US and India
  • Working language
    English
  • Tools
    Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Google Tag Manager, MS Excel, MS PowerPoint, Google Sheets

Where I've done the work

Described by industry, with the outcome I can stand behind for each.

  • Fintech · CredAble

    May to August 2025 · in-house

    LinkedIn and Meta campaigns. LinkedIn click-through rate up 20%, monthly reach from about 8,000 to about 11,000 impressions, and about 15% less spend on low-converting ads over eight weeks. Weekly MS Excel dashboards and MS PowerPoint decks on CTR, CPL and ROAS for three stakeholders across 12 review cycles.

    Read the case study

  • Education · Awdiz Institute

    July to December 2023 · in-house

    Google and Meta campaigns. CTR up 20% in six weeks after rebuilding keyword match types and moving to manual CPC bidding. Cost per lead lowered across two campaign cycles after finding three GA4 funnel drop-off points and A/B testing landing-page fixes. A further 12% CTR lift from testing two to three creative variants per campaign.

    Read the case study

  • Ayurvedic wellness · Enkay Ayurvedic Village

    March to September 2023

    Email campaigns segmented by purchase history across 500+ contacts, growing customer retention to 40%.

  • Real estate · Punit Enterprises

    April to May 2022 · in-house

    Google Search and Meta campaigns for two projects. Property enquiries up 18% while spend stayed inside a fixed monthly budget, with monthly reports on lead volume, spend and CPL trends.

    Read the case study

Certifications

  • Google Analytics CertificationGoogle
  • Google Tag Manager CertificationGoogle
  • Inbound Marketing Certification

Platforms I manage: Google Ads · Meta Ads · LinkedIn Ads · GA4 · Google Tag Manager

Want a second opinion on your ads?

Send your website and I'll record a free 5-minute teardown: what I'd change first, and why.

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Education: PGDM in Marketing, Vivekanand Business School, Mumbai (completed April 2026) · BMS in Marketing, C.K.T College of Management Studies, Navi Mumbai (2023)