Engagement terms
The standard terms for paid work: scope, payment, invoicing currency, cancellation, confidentiality and data processing.
Last updated 23 October 2026
In short
- Each engagement has a written statement of work that sets scope, fees and timelines.
- You own your ad accounts and pay the platforms directly.
- Payment terms, invoicing currency and cancellation are set out below.
- We act as your data processor when we work in your accounts.
Parties and order of documents
These terms apply to paid work by Jay Shah (Panvel, Navi Mumbai, Maharashtra, India), trading as Yuktiva Growth, for the client named in a statement of work (SOW). If the SOW and these terms conflict, the SOW wins.
Scope
Each SOW sets out the package (audit, setup or monthly management), the platforms and markets covered, deliverables, timelines and fees. Work outside the SOW needs a written change agreed by both sides.
Your responsibilities
- Give timely access to ad accounts, analytics, Tag Manager, your website and CRM, and timely approvals.
- Ad accounts stay in your name and you keep full ownership and access.
- Pay ad platforms directly for ad spend.
- Make sure your offers, landing pages and claims are lawful, and hold any permits your industry needs, such as real estate advertising permits in Dubai (Trakheesi).
Fees and payment
- Payment terms: monthly management is invoiced monthly in advance; audits and setups are invoiced when work starts; invoices are due within 7 days
- Invoicing currency: USD, AED, SAR, GBP or INR
- Taxes: fees exclude taxes; any tax that applies is shown separately on the invoice.
- Late payment: work may pause until overdue invoices are paid.
Term and cancellation
- Minimum term for monthly management: 1 month, then month to month
- Notice to cancel: 30 days in writing (email is fine)
- Fixed-scope audits and setups can be cancelled before work starts; work already done is charged.
Confidentiality
Each side keeps the other's non-public information confidential and uses it only for the engagement. This continues after the engagement ends. We won't name you as a client or publish your results without written permission.
Data protection
When we work in your ad accounts, analytics or CRM, we process personal data on your behalf as your processor. We will sign a data processing agreement on request, including EU Standard Contractual Clauses or the UK IDTA where needed.
Intellectual property
Once paid for, the campaigns, ad copy, reports and other deliverables we create for you are yours. We keep our general know-how, templates and tools.
No guarantee of results
We will do the work with reasonable skill and care, but we do not guarantee any level of leads, sales or return on ad spend, because results also depend on your offer, pricing, sales follow-up, competitors and the platforms.
Liability
Our total liability under an SOW is limited to the fees you paid in the 3 months before the claim. Neither side is liable for indirect loss or lost profits, except where the law does not allow this to be limited.
Governing law
These terms are governed by the laws of India, and the courts of Mumbai, India have jurisdiction over any dispute.