Case study · Real estate
Property enquiries up 18% on a fixed monthly budget
Last updated 23 October 2026
- Industry
- Real estate (two projects)
- Market
- India
- Monthly budget
- ₹25,000 a month
- Timeframe
- April to May 2022
- Platforms
- Google Search, Meta Ads
- Role
- In-house at Punit Enterprises
Objective
Get more property enquiries across two projects without raising the monthly budget.
Baseline
A fixed monthly budget of ₹25,000 across both projects, with the original audience cohort filters and Google Search and Meta ad copy.
Actions
- Refined the audience cohort filters
- Rewrote Google Search and Meta ad copy
- Kept monthly spend inside the fixed budget while lead volume grew week on week
- Sent monthly reports on lead volume, spend and CPL trends
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Property enquiries | — | — | +18% |
| Monthly spend | ₹25,000 | within ₹25,000 | no increase |
| Lead volume | — | — | grew week on week |
Timeframe: April to May 2022. Figures are from the platform and internal reports at the time. A dash means the exact value isn't published here.
Lessons
With the budget fixed, the gain came from who saw the ads and what they said, not from spending more.
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