Email campaigns that bring past customers back.
New customers are expensive. Segmented email campaigns get more value from the ones you already have, and the same CRM data makes your ad retargeting sharper.
Who it's for
- You have a customer list but rarely email it
- Every customer gets the same message
- Your CRM is too messy to use for retargeting
What I do
- Segments based on purchase history
- Campaigns written and scheduled for each segment
- CRM records kept clean enough to power ad retargeting
- Retention reported next to acquisition cost
How I measure it
Cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS), as close to revenue as your data allows. Click-through rate and reach help diagnose problems, but they are not the goal.
Proof so far
- Customer retention grown to 40% with email campaigns segmented by purchase history across 500+ contacts (Ayurvedic wellness, 2023)
Common questions
Which email platforms do you use?
My retention work so far has been email campaigns segmented by purchase history across 500+ contacts, with every customer interaction logged in a CRM. Tell me which platform you use and I'll confirm on the first call whether I can work in it.
Can this work alongside my ads?
Yes. Clean CRM segments make retargeting audiences more accurate, so the two support each other.
Want a second opinion on your ads?
Send your website and I'll record a free 5-minute teardown: what I'd change first, and why.