B2B SaaS · UK and US
LinkedIn and Google Ads for B2B SaaS in the UK and US, judged on cost per qualified lead.
For SaaS teams selling to businesses: LinkedIn to reach the roles that buy, Google Search to catch the ones already looking, and tracking that follows each lead past the form.
What I'd run
- LinkedIn audience cohorts by job function, seniority, company size and industry
- Three-variant creative tests to find the message that lands with each role
- Google Search campaigns on problem, category and alternative-to keywords
- Demo and trial conversions tracked in GA4 and Tag Manager, behind consent for UK and EU visitors
- A weekly budget review against cost per qualified lead
Relevant experience
For a B2B fintech business in India, I raised LinkedIn click-through rate 20%, grew monthly reach from about 8,000 to about 11,000 impressions and cut spend on low-converting ads by about 15% in eight weeks.
That work was for a business in India. There is no UK or US SaaS case study on this site yet.
Read the fintech case studyHow much of your ad spend goes on leads that never qualify?
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Spent each month on leads that never qualified
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- Cost per lead
- Cost per qualified lead
- Same waste over a year
How it is worked out: spend × (unqualified leads ÷ total leads). It assumes every lead costs the same, so treat it as a ballpark, not an audit.
Get a free teardown of your accountFree · no obligation
Get a free 5-minute teardown of your ads
Send your website. I'll record a short screen video going through your site and ads the way a new visitor would, and say what I'd change first.
- Where visitors are likely to drop off or lose trust
- The three fixes I'd make first to lower cost per lead
- What I'd test next, and how to judge it
No pitch. The video is yours to keep whether or not we work together.
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