UAE real estate

Real estate ads in the UAE, measured on cost per qualified enquiry.

Google Search and Meta campaigns for developers, brokerages and agents in the UAE, with every dirham tied to the enquiries it brings.

What I'd run

  • Google Search campaigns for project, area and property-type searches
  • Meta campaigns using lead forms or landing pages, judged on how many leads qualify
  • Remarketing to people who visited project pages or watched your videos
  • Weekly budget moves between projects and areas based on cost per lead
  • A feedback loop with your sales team on which enquiries were real buyers

Relevant experience

For a real estate business in India, I raised property enquiries 18% across two projects while keeping spend inside a fixed monthly budget, by refining audience cohorts and rewriting Google Search and Meta ad copy.

Read the real estate case study

Advertising permits (Trakheesi)

In Dubai, property advertising generally needs an advertising permit issued through the Dubai Land Department's Trakheesi system, and the permit details are usually expected to appear on the ad. Other emirates have their own rules, and requirements change.

Before any property ad goes live, I'll ask for the permit details for that listing or project. Holding the right permits stays your responsibility, as set out in the engagement terms.

Arabic and English ads: I plan and manage campaigns in English. If your ads need Arabic copy, we agree on the first call who writes it and who checks it before anything goes live.

How much of your ad spend goes on leads that never qualify?

Enter three numbers from last month. The maths runs in your browser and nothing you type is sent anywhere.

Fill in all three numbers and your estimate appears here.

Spent each month on leads that never qualified

0

  • Cost per lead
  • Cost per qualified lead
  • Same waste over a year

How it is worked out: spend × (unqualified leads ÷ total leads). It assumes every lead costs the same, so treat it as a ballpark, not an audit.

Get a free teardown of your account

Free · no obligation

Get a free 5-minute teardown of your ads

Send your website. I'll record a short screen video going through your site and ads the way a new visitor would, and say what I'd change first.

  • Where visitors are likely to drop off or lose trust
  • The three fixes I'd make first to lower cost per lead
  • What I'd test next, and how to judge it

No pitch. The video is yours to keep whether or not we work together.

Free, no obligation. The video is yours to keep.

Request received

Thanks. I'll record your teardown and email you the link.

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