Meta ads that reach buyers before they search, and still answer to cost per lead.
Facebook and Instagram campaigns with audience cohorts built around real buyers, creative tested every cycle and budget moved weekly toward what converts.
Who it's for
- Your Facebook and Instagram ads get clicks but not enquiries
- Creative goes stale and costs keep rising
- You want leads that your sales team actually follows up
What I do
- Audience cohorts rebuilt around the people who convert
- Two to three creative variants per campaign, every cycle
- Lead forms or landing pages, chosen by which brings more qualified leads
- Meta Pixel set up through Tag Manager, behind consent
- Weekly budget reallocation using CPL and ROAS
How I measure it
Cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS), as close to revenue as your data allows. Click-through rate and reach help diagnose problems, but they are not the goal.
Proof so far
- About 15% less spend on low-converting ads in eight weeks across Meta and LinkedIn (fintech, 2025) · Case study
- A 12% CTR lift from testing two to three creative variants per campaign (education, 2023) · Case study
- Property enquiries up 18% on a fixed budget (real estate, 2022) · Case study
Common questions
Do you make the creatives?
I write the ad copy and brief two to three creative variants per campaign. Who produces the final designs and videos, your team or a designer, is agreed before work starts.
Lead forms or landing pages?
Whichever brings more qualified leads for you. Lead forms are often cheaper per lead but lower in quality, so I judge them on cost per qualified lead, not raw volume.
Want a second opinion on your ads?
Send your website and I'll record a free 5-minute teardown: what I'd change first, and why.